Chavtastic words and 'brand Nazis' make it to the dictionary
by Lisa Burn Brand Republic 9 Jun 2005
LONDON - Language is living and constantly evolving, demonstrated today by the inclusion of a host of new words in the latest edition of the Collins English Dictionary.
"Brand Nazi" makes it into the book, meaning a person who insists on buying one particular brand of clothing or other item, as does that leader of designer fashion "chav". This Burberry-clad phenomenon is defined as "a young working class person who dresses in casual sports clothing", possibly coming from the Romany term "chavi" meaning child. The word also gets its female equivalent, "chavette" included as well as adjectives "chavish" and "chavtastic", meaning suitable for chavs. More...
LONDON - Language is living and constantly evolving, demonstrated today by the inclusion of a host of new words in the latest edition of the Collins English Dictionary.
"Brand Nazi" makes it into the book, meaning a person who insists on buying one particular brand of clothing or other item, as does that leader of designer fashion "chav". This Burberry-clad phenomenon is defined as "a young working class person who dresses in casual sports clothing", possibly coming from the Romany term "chavi" meaning child. The word also gets its female equivalent, "chavette" included as well as adjectives "chavish" and "chavtastic", meaning suitable for chavs. More...
